Location: Remote or Durham, NC
Wrangle is on a mission to change how companies operate. Thousands of organizations have run hundreds of thousands of workflows with our no-code workflow builder to automate their business processes and tickets — right in Slack.
As our Director of Marketing, you get the chance to shape how we go to market, from scratch. You'll be reporting directly to the founders.
You'll build the social posts, campaigns, landing pages, and inbound content that will tell the world about the new way to work.
The ideal candidate is an expert in marketing strategy who also can get their hands dirty in Adwords, writing copy, managing contractors, and analyzing data.
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📋 Apply Now
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What you'll do
- Collaborate with the founders to establish priorities, goals, and targets. Then develop strategic and tactical plans to deliver on those targets.
- Help the founders get to product-market fit by systematically testing hypotheses around personas, use cases, and channels.
- Listen to the founders, customers, and prospects to learn the personas and use cases that Wrangle serves.
- Build persona-driven performance marketing campaigns, including ads, landing pages, and Wrangle templates.
- Develop an inbound content-marketing strategy to drive awareness and leads through topics like Slack, business operations, no-code, and startups.
- Manage contractors to help with the design, writing, and ad management where available.
- Create dashboards and reports to track our funnel metrics and customer acquisition costs.
Who you are
- 5+ years of relevant work experience. Bonus: B2B, no-code, or product-led growth experience.
- Clear understanding of the B2B marketing funnel and tactics, and channel-level optimization strategies to build engaging customer journeys with strong outcomes.
- Hands-on expertise in AdWords, Facebook Ads, and other advertising platforms.
- Deep understanding of SEO, including how to research keywords, develop content, and optimize the site and its pages for optimal ranking.